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HBL: Choose to be part of success

Financial Planning Services in Singapore

HBL is a financial services agency formed in 1991 to offer personal financial planning and wealth planning. Today, we have more than 25 financial services consultants (FSCs) and also manage corporate enquiries.

 

Our leadership consists of Pauline Hong Bee Lan (Financial Services Director), Sim Chee Yong (Senior Personal Wealth Manager), Shen Jiayi (Financial Services Associate Director) and Derrick Ng Chor Ghee (Financial Services Manager).

Financial Planning Services in Singapore

HBL is a financial services agency formed in 1991 to offer personal financial planning and wealth planning. Today, we have more than 25 financial services consultants (FSCs) and also manage corporate enquiries.

 

Our leadership consists of Pauline Hong Bee Lan (Financial Services Director), Sim Chee Yong (Senior Personal Wealth Manager), Shen Jiayi (Financial Services Associate Director) and Derrick Ng Chor Ghee (Financial Services Manager).

Discover careers with HBL

Why choose HBL?

A long-standing agency in AIA with 30+ years of experience

Personalised coaching for all new agents

Fun & open agency culture

See testimonials from our associates

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Wilson Tan
Master Financial Services Consultant

I would like to thank HBL agency and the colleagues for the support that was rendered to me like furnishing me with new ideas to present to my clients and new ways to prospect my clients.

In HBL, you will find a cohesive, friendly and supportive environment. You are not alone in HBL.

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Shen Jiayi
Financial Services Associate Director

It's been an amazing journey of growth for me ever since I became part of HBL. From starting as a junior consultant to cultivating a team of my own, I found help and support everywhere I looked. Experienced seniors enthusiastically shared their insights into needs-based financial planning whilst fellow leaders were always brainstorming exciting strategies to encourage team growth. Learning from the best in the industry, I'm grateful for the privilege of having joined HBL.

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Ng Eileen
Financial Services Consultant

In HBL, I was given a lot of personalised, detailed and timely mentoring. My questions are always answered, and in many occasions, they are answered in many angles to ensure that I understand.

 

The leaders are very experienced and very open to give me advices. Despite being busy, and even without me voicing out, whenever I am feeling lost and need help, my leader always reached out to me.

 

With the help of my leaders, I am able to receive the career benefits as a career agent and also achieved Personal Wealth Manager status.

Reach us

Have questions or want to find out more? Reach out to us now.

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This is not the official website of AIA Singapore Private Limited (Company Registration No. 201106386R) (AIA). AIA disclaims all warranties of merchantability and fitness for purpose of the materials on this website. AIA makes no warranties or representations as to the results of the use of the materials on this website in terms of their correctness, accuracy and reliability. Nothing on this website should be regarded as an offer or solicitation to sell insurance products in any country to any person to whom it is unlawful to make such an invitation or solicitation in such a country. 

Terms of Use: (1) All trademarks, service marks, trade names, product names, icons and logos of AIA are owned by AIA and may not be used without prior written permission from AIA. (2) All AIA products and services referred to in this website (or linked thereto the website) known as www.hblassociates.com.sg (the “Agency Website”) are offered only in countries where such products and services may lawfully be offered by AIA Singapore and the materials on the said Agency Website are not intended for use by persons located in or resident in, countries that restrict the distribution of such materials. (3) Neither the Agency Website nor the link to the products or services on AIA’s corporate website should be regarded as an offer to sell or a solicitation to buy any insurance product or other products or services of AIA in any country to any person to whom it is unlawful to make such invitation or solicitation in such country. (4) No warranties regarding non-infringement of third party rights, security, accuracy, fitness for purpose, merchantability or freedom from computer viruses in the Agency Website or the AIA corporate website (linked thereto) are given by AIA.

Information is correct as at <16/02/2023>.

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