30 Years of Making Lives Better
A Financial Services Consultant You Can Trust in Singapore
HBL was founded in 1991 to offer personal financial and wealth planning, as well as corporate services. For thirty years, we have provided financial solutions that improve people’s lives.
Our Journey
When Pauline Hong and Sim Chee Yong started HBL, they had no idea it would swiftly expand to a team of 40.
The agency’s growth was due to the team’s dedication to the founders’ vision: to offer clients sound, customizable financial planning and long-term service.
Today, Pauline serves as our Financial Services Director and Chee Yong as our Senior Personal Wealth Manager. They guide our team with other experienced financial services consultants like Shen Jiayi (our Financial Services Associate Director) and Derrick Ng Chor Ghee (our Financial Services Manager).
Our Values and Purpose
At HBL, we always place honesty and trustworthiness first.
Our financial services consultants bring these values and mindset to the table, helping us realise our mission of providing knowledgeable and sound financial planning.
In this way, we equip clients with a clear understanding of their own finances and what matters most to them.
Our Journey
When Pauline Hong and Sim Chee Yong started HBL, they had no idea it would swiftly expand to a team of 40.
The agency’s growth was due to the team’s dedication to the founders’ vision: to offer clients sound, customizable financial planning and long-term service.
Today, Pauline serves as our Financial Services Director and Chee Yong as our Senior Personal Wealth Manager. They guide our team with other experienced financial services consultants like Shen Jiayi (our Financial Services Associate Director) and Derrick Ng Chor Ghee (our Financial Services Manager).
Our Values and Purpose
At HBL, we always place honesty and trustworthiness first.
Our financial services consultants bring these values and mindset to the table, helping us realise our mission of providing knowledgeable and sound financial planning.
In this way, we equip clients with a clear understanding of their own finances and what matters most to them.
